Stop Undercharging for Luxury Homes: Master Pricing Strategies for Your Cleaning Business!
Struggling to charge what you’re worth for cleaning high-end homes? In this episode, Shannon Miller breaks down pricing pitfalls, client mindsets, and proven strategies for increasing your rates without pushback. Learn how to confidently charge for extra services, navigate price increases, and secure your financial future in the cleaning business.
Are you charging what you’re worth for cleaning large, high-end homes? Many cleaning business owners find themselves struggling to set fair rates, often dealing with clients who want top-tier service but hesitate to pay accordingly. In this post, we’ll break down why undercharging is hurting your business, how to stand firm on your pricing, and the key strategies to ensure your income reflects your hard work.
Why Are You Not Getting Paid What You Deserve?
Cleaning luxury homes might seem like a great opportunity—big spaces, high-end finishes, and the prestige of working in upscale neighborhoods. But if you’re not pricing your services correctly, you could be working twice as hard for half the pay.
Many homeowners in affluent communities can be surprisingly frugal when it comes to cleaning services, they are house poor. They may expect premium service while negotiating down prices or questioning the cost of extra services. Understanding this mindset is crucial to overcoming objections and ensuring you are compensated fairly.
Navigating Client Pushback & Standing Your Ground
Have you ever had a client ask, “Why does it cost so much?” or “Can you just include this little extra task?” These small asks add up, turning into unpaid labor that eats away at your profit margins.
The key to handling these situations is setting clear boundaries from the beginning:
✅ Establish firm pricing structures – Avoid pricing by the hour and set flat-rate fees that reflect the true value of your work.
✅ Charge for extras – Anything beyond the agreed scope should come with an additional charge. Don’t let clients guilt you into freebies.
✅ Be confident in your rates – If a client can afford luxury living, they can afford to pay professional cleaners properly.
The Secret to Smooth Price Increases
If you’ve been charging too little, it’s time to raise your rates. But how do you do it without losing clients? The answer lies in communication and consistency.
One of the best strategies is annual price increases. Instead of waiting until your profit margins are too low, make incremental adjustments each year. The key steps include:
📌 Collecting client emails – This allows you to send clear, professional notifications about upcoming rate changes.
📌 Framing the increase as a benefit – Explain how rising costs, improved services, and better-trained staff justify the new pricing.
📌 Offering a transition period – Giving clients advance notice helps them adjust and reduces cancellations.
Resources to Protect Your Income
To help you confidently price your services and increase profitability, I’ve developed several resources designed for cleaning business owners like you:
🛠 Price Increase Bootcamp – Learn how to implement price hikes without losing clients. https://klean-freaks-university.newzenler.com/courses/price-increase-boot-camp
https://klean-freaks-university.newzenler.com/courses/price-increase-boot-camp
📜 Pricing Blueprint Masterclass – A deep dive into setting profitable, sustainable pricing structures.
https://klean-freaks-university.newzenler.com/courses/pricing-blue-print-master-class/buy
📑 Cleaning Contract Bundle – Protect your business with contracts that set clear expectations and payment terms.
Final Thoughts: Own Your Worth & Get Paid What You Deserve
If you’ve been hesitant about charging what you’re worth, now is the time to shift your mindset. Your skills, experience, and dedication deserve proper compensation. By confidently setting your rates, enforcing boundaries, and implementing price increases strategically, you’ll create a sustainable, profitable cleaning business that supports you and your team.
Are you ready to take the next step? Listen to the full podcast episode now and start making the changes that will elevate your business to new heights!
Listen to the episode here:https://www.buzzsprout.com/2155653/episodes/15517053-cbl-episode-74-stop-undercharging-for-luxury-homes-master-pricing-strategies-for-your-cleaning-business.mp3?download=true
Tags: #CleaningBusiness #PricingStrategy #LuxuryHomes #CleaningIndustry #SmallBusinessTips #Entrepreneurship #HouseCleaning #CleaningBusinessCoach #PriceIncrease #BusinessGrowth